Before you even think about the design of a website, it is good to know what you want to write about. In this article you will learn how to pick a profitable niche for your online business. You have to find a niche that offers good chances of success, but it also has to be profitable.

Find your Profitable Niche

In order to earn the most money with your blog, you need to pick the right niche. Finding a profitable niche means that you can make money with your blog.

You must be interested in what you write about. Choose a niche with your interests, hobbies etc. Otherwise, you first have to look for information to write about it.

What does Profitable mean?

If you take in more than you spend, your niche will be a profitable one. 3 conditions must be met for a profitable niche

High search volume

The more people in Google are looking for your niche or keyword, the better it is. In addition to the search volume for the main keyword, it is also advantageous if the long tail (more specific keywords that are derived from the main keyword) has a high search volume.

Low Competition

The SEO competition in Google should be as low as possible so that you can get a chance to rank. What will many search volumes help you, if the competition is too big, and you have no chance at all to rank and making money

Good financial potential

It is not enough to have many visitors on your website. Only if you can sell something to these visitors, or they click on AdSense ads, you can make money from your blog. Therefore, it is important to check if a topic will ever make enough money.

Finding ideas

You can find good ideas with online tools. But before we get into any tools, it would be useful to have some potential niche ideas.


Take a piece of paper and write down everything that comes to your mind. Write down ideas that have to do with passion, problems, and anxiety. These 3 factors make people look for solutions and spend money.

Have a look in online stores

Just go on Amazon or eBay and look at the bestsellers, you will quickly find some great ideas. You will also come across ideas that you even didn’t thought about.

Your own environment

Take a look at your relatives and friends, there are certainly people who have problems and are looking for a solution.

Analyze your search volume

You have a list with niche ideas, now it’s about analyzing your search volume. If you don’t want to spend money, you can do it with the Google Adwords Keyword Tool. However, you need an AdWords account for that.

All you have to do is enter the desired keyword and the Keyword Planner analyzes the monthly search volume for the phrase you entered.

Keyword Planner


I prefer using Jaaxy. Jaaxy is not totally free, but you have the Starter Membership ( $0 ), which offers you 30 free searches. After successfully signing in, you’ll need to enter your keyword in the search. As you can see, Jaaxy shows you some results more than Google.

Jaaxy Keyword Tool

As you can see, Jaaxy shows you some more results than Google.


As you can imagine, this is a variant of keywords.


Monthly search volume for this keyword


Shows the number of site visits made on a monthly basis if your site or web page is on the first page of the search engine


Means “Quoted Search Result” and represents the number of pages in competition


Is for “Keyword Quality Indicator” and shows you how good your keyword for the search engine is, and whether it is worthwhile to rank or not.


The higher the number, the higher your chances of ranking in Google are. The numbers go from 0-100. 0 means very low chances, 100 means that the chances are extremely high to rank.


Indicates if, .net etc domain is available with your keyword or not.

Analyze your competition

After finding your keywords, it’s time to analyze the competition. For this, I recommend you MozBar.

This generates a few statements under each search result, which e.g. shows the page and the backlinks on this page. If you do not have a PRO account, you will not see all the data.

Alternatively, you can use the plugin SEOQuake, which is available for various browsers and also displays some information about each search result.


Find out financial potential.

We still have to check the financial potential. It’s a good idea to look at the estimated click cost of each keyword in Google Keyword Planner.

These are the prices you have to pay when you start a campaign through Adwords so that your keyword is ranking high in Google. Look for keywords that cost 30, 40 or even significantly more cents. These seem to be financially rewarding keywords.

Another variant to look for financial potential is Amazon. You will find bestsellers for all product lists. So you can see at which point the sales charts for the products are in total. The higher the better. Logically right?

Make a decision

Now that you have all the information you need, you can make a decision. Rarely will a niche stand out so much that the decision is easy. It’s about what you value most. If you are an experienced SEO guy, a strong competition couldn’t cause you any problems.

Make your decision and go. The final result is only available after your Site is online.



Finding a good niche takes time. A correct analysis can bring you success. Unfortunately, it isn’t always easy to explain everything in one article how to find a profitable niche and keywords

If you’re interested in building your own online business, I can only advise you to join Wealthy Affiliate. You will be taught exactly how you can find a profitable Niche.

You can start with $0 at Wealthy Affiliate. If you’re interested in progressively building an extra income, click here now.
Write in the comments, which problems do you face finding a niche. I will gladly give you an answer within 24 hours.

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